MaMa say zeed is a local brand in Thailand started 5 years ago, the founders are Bow and Yin. They both graduated in department of business management and only have their passions for Fashion. The one who obsesses with Fashion a lot is Bow. She takes a positions of designer of the brand. Mama say zeed started with Bow asking Yin to do the brand together and Bow’s boyfriend came up with the name “MaMa Say Zeed” which everyone agreed this is the perfect name.
At first they didn’t make their own clothes but they got the cloths from the others brand and selling it but after a while Bow started to design her own lines. Yin who is the one who dealing with the selling issues. She went to the shop almost everyday and only got one day off in a week. While Bow is handling with the designs and contact with the dressmakers and choosing the fabrics. Because of their hard working MaMa say Zeed became one of the well-known brand in Bangkok and perhaps in others provinces. They have two store one is in JJ market called MaMa say zeed and the other one is in Platinum called “Dress Room by Mama say zeed” which is the sub-brand focusing on the lower market with a cheaper price and difference kind of Fabric and a similar design as the original brand. They released the clothes every week one or two pieces at a time and the average amount of clothes is ten pieces per month.
I asked Yin “what is the toughest part of doing your own brand?” and she said “well…mostly the obstacle I faced is about the plagiarism. Many of my designs had been stolen by many brands and the worst part is they sell it in a lower price and using the low quality fabric”
This problems happened with MaMa say Zeed’s sub-brand “Dress Room” because of the store located at Platinum. And a lot of stores there stolen ideas from a higher level brand and changed the fabric into the low quality one and selling in a cheaper price. I also asked Yin that does it affect the sale of the brand? And she said “Not really. Because MaMa say zeed have the steady customers and the customers still come to buy our cloths rather than the cheaper one because the quality of our fabric is fine and the designs also very unique. But somehow having someone stole our ideas is torture us especially when we realized how hard we work to build a brand so watching people just stole it is quite upset”
Even JJ market is a competitive place because there’re a lotof local creative brands and the price is quite low. But Yin said she still have faith in her brand so I asked her why and the answer is because she believes that her designs are unique and she chose the fine fabrics. The designs of MaMa say Zeed are beneficial in many occasions and fit with every ages. It depends on the customers how to adapt, mix&match the clothes. And another reason is because the brand itself is already well-known in some certain group of people. MaMa say Zeed put their advertising on Cheeze Magazine every months. She chose Cheeze Magazine because she believes that it’s number one magazine for Thai teen Fashion.
(The famous twin Petch-Ploy)
The models the brand usually used in the advertising is Petch-Ploy, the famous twin of Thailand, they both iconic and got a very outstanding style. Bow, the designers used them as her muses. Yin said that Bow always say that this design and that design would perfectly fit with Petch and Ploy. And they’ve been using this twin models for almost 2 years and never changed because Petch-Ploy represented the image of MaMa say Zeed perfectly.
“Did you even feel like you want to give up doing it?”
“No…Never.” she said.
“Are you happy with the brand position right now?” she paused and answerd “of course yes. We started with nothing and nowadays the brand succeed in a satisfying level.”
“Do you expect anything about the brand in the future?”
“yes” she said…being so honest and I kept asking her
“Like…export to other countries?”
“who doesn’t want that? I do expect that someday in the future maybe my brand would go selling in others countries and I hope the opportunity to come soon because to be honest I’m not rich. I don’t have that lots of money like others brand do so I just keep hoping but anyway I’m fine with where I am now”
special Thanks to P’Yin who gave me all the info. Wish you the best ka 🙂